Weekly Trends & Innovative Insights for Convenience Store Owners.
The5for: April 11th, 2025 – Kwik Trip’s Win, Breakfast Battles, and the C-Store Dinner Rush

Happy Saturday, everyone!

I hope you had a productive week and are ready to kick back this weekend. Yesterday’s news in the convenience and restaurant sectors gave us plenty to chew on (pun intended). From major wins to brewing price concerns and fierce competition for diner dollars, it’s clear that this industry never slows down.

Let’s dive into the 5 key stories that caught my attention on Friday, April 11th. As always, I’d love to hear your thoughts—so don’t be shy about jumping into the comments!

1. Crunching the C-Store Numbers: 7-Eleven Insights

If you’re like me and geek out over industry data, C-Store Dive’s “3 Big Numbers” segment is always a treat. This week’s focus? Seven & i Holdings, the parent company of 7-Eleven. These financial snapshots often tell a much bigger story about where the market is headed—whether it’s shifts in consumer behavior or investment priorities.

For anyone keeping tabs on major players like 7-Eleven (and let’s face it, who isn’t?), this is one to watch closely. Are these numbers signaling growth opportunities or potential challenges ahead?

Read the breakdown here: C-Store Dive

What do you think? Are these numbers a sign of strength or areas for improvement? Let me know in the comments!

2. Hometown Pride: Kwik Trip Voted Best Gas Station Food!

This one hit close to home—literally! Kwik Trip has officially been voted as having the best gas station food in the USA, and as a Wisconsinite, I couldn’t be prouder. This win is more than just bragging rights; it highlights how convenience stores are transforming into legitimate food destinations.

Gone are the days when gas station food meant grabbing a bag of chips and a soda. Now it’s all about fresh meals, variety, and quality—and Kwik Trip is leading the charge. Congrats to their team for setting a new standard!

Check out the details: KRFO Radio

What’s your go-to meal at Kwik Trip (or your local C-store)? Share your favorites below!

3. Coffee Price Jitters: Will Tariffs Hike Your Latte Cost?

Heads up, coffee lovers—your morning latte might soon cost more. Business Insider reports that coffee shops could raise prices due to potential tariff changes affecting imports. While nothing is set in stone yet, any increase in costs could have ripple effects on consumer habits.

Will this push more people to brew their coffee at home? Or will they turn to convenience stores for affordable alternatives? It’s an interesting trend to watch as operators navigate these potential pricing pressures.

Read more about the potential impact: Business Insider

Would higher coffee prices change how you get your caffeine fix? Let me know where you stand!

4. The Breakfast Battle Heats Up: Portillo’s Enters the Fray

Breakfast is officially becoming the most competitive meal of the day! Portillo’s—known for its Chicago-style hot dogs and Italian beef—is testing breakfast menus at select Chicagoland locations. This move puts them in direct competition with quick-service restaurants (QSRs) and even convenience stores vying for those early-morning dollars.

It’s fascinating to see how brands are innovating to capture breakfast traffic. For Portillo’s fans, this could be a game-changer—but will it shake up the market enough to make an impact? Time will tell!

See what Portillo’s is cooking up: Restaurant Dive

What do you think makes or breaks a great breakfast menu? Share your thoughts below!

5. Dinner is Served… at the C-Store? Capitalizing on the Evening Meal

Following Kwik Trip’s big win, NACS Magazine dives into another growing trend: convenience stores stepping up their dinner game. With busy lifestyles driving demand for quick yet high-quality dinner options, C-stores have a golden opportunity to capture evening meal sales.

But here’s the big question—are they doing enough to fully capitalize on this trend? From menu design to store layouts, there’s still plenty of room for innovation in this space. If you’re in the industry, this is definitely worth paying attention to!

Explore the C-store dinner opportunity: NACS Magazine

Would you grab dinner from your local convenience store? Why or why not? Let me know in the comments!

The Bottom Line – Wrapping It Up

So, there you have it—five key takeaways from Friday’s news cycle! From financial insights and food awards to pricing pressures and new competitive fronts, there’s never a dull moment in this industry.

What stood out most to you this week? Did any of these stories surprise or inspire you? Share your thoughts below—I’d love to hear from you!

Thanks for reading, and as always, have a fantastic weekend!

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I’m Kevin


I’m a convenience store specialist with a unique background. For over sixteen years, I was a chef, giving me a deep understanding of the food service side of the business. My passion for convenience store brand development was born from seeing the unique challenges C-store owners and managers face every day.

That’s why I created The5For, a blog dedicated to sharing practical, real-world strategies for C-store success. My goal is to help you streamline C-store operations, improve customer satisfaction, and increase your profit margin. Here, you’ll find clear, actionable advice to help you take your business to the next level.

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