Weekly Trends & Innovative Insights for Convenience Store Owners.
The5for: April 14th, 2025 – Fresh Food, Public Plans, and Ordering Preferences

Hey everyone, and welcome back to The5For! It’s Tuesday, April 15th, 2025, and I’m diving into some fascinating happenings that caught my eye yesterday, Monday, April 14th, 2025, in the ever-evolving worlds of convenience stores and restaurants. From exciting fresh food ventures in your local C-store to potential blockbuster stock market news and how we’re increasingly choosing to order our meals, let’s get right into the 5 things you absolutely need to know.

1. Convenience Stores Getting Fresher? Alltown Thinks So.

Remember the days of those mysteriously rotating hot dogs at gas stations? Well, things are looking up! Alltown Fresh is doubling down on its made-to-order food service program, aiming to offer restaurant-quality meals right in their convenience stores. They’re talking fresh ingredients and customizable options – a true departure from those pre-packaged snacks of the past. It’s a smart move tapping into the demand for better quality on the go. Makes you wonder how far C-stores can push the “fresh” envelope, doesn’t it? Have you tried the made-to-order options at Alltown Fresh or other C-stores? What are your thoughts?

2. 7-Eleven’s Parent Going Public? What’s the Deal?

Hold onto your Slurpees – big news in the convenience store universe! Seven & i Holdings, the parent company of the ubiquitous 7-Eleven, is exploring taking the C-store giant public via an IPO. They just reported Q4 earnings, and now this potential move surfaces. Why now? Could this IPO be about unlocking even more value for the 7-Eleven empire? Is this move designed to fuel even more aggressive growth, or perhaps respond to investor pressure? Taking such a massive and instantly recognizable brand public is a huge undertaking. It will be fascinating to see the strategy behind this potential shift. Find out more here.

3. Your Morning Coffee Doing Good: RaceTrac’s Parkinson’s Campaign.

Campaign. Here’s a dose of heartwarming news to go with your Tuesday morning coffee! RaceTrac is running a “Coffee For A Cause” campaign. When customers donate $1 at checkout, they get a coupon for a free coffee. The best part? All those donations go directly to the Michael J. Fox Foundation for Parkinson’s Research. It’s always great to see companies leveraging their reach for a good cause, turning a simple coffee run into an opportunity to contribute. A little caffeine and a little charity – nice combo. It’s a fantastic example of how a simple everyday purchase can contribute to a meaningful cause. Read more about it here.

4. Skip the Line, Tap the Screen: Diners Dig Kiosks.

Are you more likely to tap a screen than talk to a cashier when ordering food these days? It seems more and more people prefer ordering via screen rather than face-to-face. A new report highlights a growing preference among US consumers for using kiosks when dining out. Speed, order accuracy, and maybe just avoiding small talk seem to be driving factors. This “phygital” (physical + digital) trend is reshaping the restaurant experience. This blend of the physical and digital worlds is rapidly changing how we interact with restaurants. Are we indeed moving towards a future with fewer human cashiers and a greater reliance on self-service options? It certainly looks like the trend is accelerating. Read more here.

5. Tariff Troubles Brewing for Restaurants?

Brace yourselves, foodies – your next restaurant bill might be feeling the impact of international trade! Experts are weighing in on how new tariffs might impact the restaurant industry, likely leading to increased costs for imported ingredients and goods. This could unfortunately translate to higher menu prices for us diners or tighter margins for operators already dealing with various pressures. It’s a situation worth watching, as trade policies can ripple significantly through the food supply chain. Find out more.

The Bottom Line

So there you have it – a compelling mix of fresh initiatives aiming to redefine convenience store food, significant potential corporate moves, heartwarming community support, our shifting preferences towards technology in dining, and possible economic headwinds on the horizon, all making headlines yesterday. What are your thoughts on all of this? I’m particularly keen to hear your take on the C-store food revolution and whether you’ve embraced the kiosk ordering trend! Let me know your opinions in the comments below.

See you next time on The5For!

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I’m Kevin


I’m a convenience store specialist with a unique background. For over sixteen years, I was a chef, giving me a deep understanding of the food service side of the business. My passion for convenience store brand development was born from seeing the unique challenges C-store owners and managers face every day.

That’s why I created The5For, a blog dedicated to sharing practical, real-world strategies for C-store success. My goal is to help you streamline C-store operations, improve customer satisfaction, and increase your profit margin. Here, you’ll find clear, actionable advice to help you take your business to the next level.

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