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As convenience store owner/operators, you’re on the front lines of a dynamic industry. Every day brings new trends, challenges, and opportunities that can significantly impact your business. Staying informed isn’t just smart—it’s essential for thriving in this competitive landscape. Today, we’re diving into 5 key news items from June 19th that every c-store professional should be aware of. We’ll break down what each means for you, and more importantly, what actions you can take to leverage these insights for your success.

1. Consumers Are Choosing C-Stores Over QSRs: A Golden Opportunity

Recent research from Intouch Insight’s 2025 Convenience Store Trends Report reveals a significant shift: 72% of consumers now view c-stores as a viable alternative to Quick Service Restaurants (QSRs), a notable increase from 56% just a year ago. Key drivers include the rise of made-to-order food (85% have tried it), increasing hot meal purchases, and a perception of value parity with QSRs. Customers are also prioritizing cleanliness, personalized loyalty programs, and noticing digital ads on-site.

Why It Matters to You: This isn’t just a trend; it’s a testament to the evolving role of convenience stores. Consumers are actively seeking out c-stores for more than just fuel or quick snacks—they’re looking for meal solutions and a quality experience. This means your foodservice program is more critical than ever.

What You Should Be Doing:

• Elevate Your Foodservice: Invest in quality made-to-order options. Think beyond traditional grab-and-go and consider what fresh, appealing hot meals or custom beverages you can offer.
• Prioritize Cleanliness: As 70% of shoppers link cleanliness to food freshness, ensure your store, especially food preparation and seating areas, is impeccably clean. This builds trust and encourages repeat visits.
• Enhance Loyalty Programs: With 72% of shoppers in a c-store loyalty program, and 85% willing to join for personalized rewards, now is the time to optimize your loyalty program. Focus on personalization, gamification, and ease of use to truly engage your customers.
• Leverage Digital Advertising: Nearly half of shoppers notice digital ads in-store and over a third make purchases because of them. Explore digital signage and targeted promotions to influence purchasing decisions at the point of sale.

Read the story here.

2. Community Outreach: Beyond Good Deeds, It’s Good Business

Convenience store companies like Refuel, Sheetz, Cumberland Farms, and Royal Farms are actively engaging in community outreach, raising significant funds for charities and supporting local initiatives. Refuel alone has donated over $1 million to the Leukemia & Lymphoma Society through its “Refuel Cares” initiatives. These efforts range from fishing tournaments to packing snack boxes for food banks and in-store fundraisers.

Why It Matters to You: Community involvement is no longer just about corporate social responsibility; it’s a powerful tool for building brand loyalty and fostering positive customer relationships. When you support your local community, you differentiate your store and create a deeper connection with your customers.

What You Should Be Doing:

• Identify Local Needs: Research local charities, schools, or community groups that align with your values and the needs of your community.
• Engage Your Team: Get your employees involved in choosing and participating in initiatives. This builds team morale and a sense of shared purpose.
• Promote Your Efforts: Share your community involvement stories on social media, in-store, and through local media. Highlight the impact you’re making and encourage customer participation.
• Integrate Fundraising: Consider in-store fundraisers or “round-up” programs at the register, making it easy for customers to contribute to causes you support.

Check it out here.

3. EG America’s Hiring Surge: A Look at the Labor Market

EG America is planning to hire approximately 7,000 new team members across its various banners in anticipation of the busy summer season. These roles include full and part-time guest service associates, food service leaders, retail managers, and even corporate positions. This signals a strong demand for labor within the convenience retail sector.

Why It Matters to You: The labor market remains competitive, and attracting and retaining talent is crucial for operational efficiency and customer service. EG America’s large-scale hiring drive indicates industry growth but also highlights the need for effective recruitment and retention strategies for all operators, especially smaller ones.

What You Should Be Doing:

• Focus on Employee Value Proposition: Beyond competitive pay, what makes your store a great place to work? Highlight opportunities for growth, training, flexible schedules, and a positive work environment.
• Invest in Training and Development: Structured training programs, like EG America’s “Manager in Training” Academy, can empower employees and prepare them for advancement, reducing turnover.
• Promote From Within: Cultivating a culture of internal promotion shows employees there’s a clear career path, boosting morale and loyalty.
• Consider Flexible Staffing: For busy periods like summer, flexible staffing models can help you meet demand without over-committing to full-time hires.

Read about it here.

4. Preventing SNAP Fraud: Protecting Your Business and Your Customers

A recent case in Pennsylvania saw a convenience store owner and an employee sentenced to prison for a $1 million SNAP benefits kickback scheme. This highlights the ongoing issue of SNAP fraud, which can take various forms, including benefit trafficking (exchanging benefits for cash) and card skimming/cloning.

Why It Matters to You: SNAP fraud not only carries severe legal consequences for your business and personal reputation but also undermines a critical program designed to help vulnerable families. Protecting against it is vital for your integrity and the well-being of your community.

What You Should Be Doing:

• Educate Your Staff: Ensure all employees understand what constitutes SNAP fraud, how to identify suspicious activity (e.g., requests to exchange benefits for cash, unusually large transactions for non-food items), and the severe penalties involved.
• Implement Robust POS Security: Regularly inspect your POS machines for tampering or skimming devices. Train staff to recognize signs of skimmers (e.g., loose or off-center card readers).
• Utilize Surveillance: Install and monitor surveillance cameras, especially around POS machines and cash registers, to deter and detect fraudulent activities.
• Report Suspicious Activity: Establish clear procedures for reporting suspected fraud to local law enforcement and the USDA Office of Inspector General Hotline (1-800-424-9121).
• Stay Informed: Keep up-to-date on the latest fraud trends and prevention strategies from the USDA Food and Nutrition Service.

Read about it here.

5. The Small Operator at a Crossroads: Thrive Through Adaptation

Small convenience store operators face unique challenges, including stiff competition from larger chains, tight margins, and the need to adapt to evolving customer expectations and technology. However, independent stores also possess unique strengths such as personalized service, strong local ties, and adaptability. This news emphasizes the need for strategic adaptation to thrive.

Why It Matters to You: As a small operator, you have advantages that larger chains can’t easily replicate. Your ability to connect with the community, offer personalized service, and quickly adapt to local market needs can be your greatest assets.

What You Should Be Doing:

• Leverage Your Unique Strengths: Focus on personalized customer service. Know your regulars, offer unique local products, and create a welcoming atmosphere that big chains struggle to emulate.
• Embrace Technology Wisely: While large-scale tech investments might be out of reach, explore affordable solutions like efficient inventory management systems, mobile ordering, or self-checkout options that enhance customer experience and operational efficiency.
• Optimize Your Product Mix: Regularly analyze sales data to identify high-margin items and popular products. Consider seasonal or trending products to keep your offerings fresh and relevant.
• Engage with Your Community: Host in-store events, support local causes, and use social media to highlight your community involvement. This builds loyalty and differentiates your brand.
• Consider Foodservice Expansion: Foodservice continues to be a major growth driver. Even small additions like a specialty coffee bar or a rotating menu of grab-and-go fresh meals can significantly impact profitability.

See the report here.

The Bottom Line: Your Path Forward

The convenience store industry is undoubtedly evolving, presenting both challenges and incredible opportunities. The key to navigating this landscape successfully lies in staying informed, embracing innovation, and leaning into your strengths as community-focused operators. By prioritizing customer experience, investing in your team, safeguarding your business, and adapting strategically, you’re not just surviving—you’re setting your store up for sustained growth and success. Keep these insights in mind, and let’s continue to elevate the convenience store experience for everyone.