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As a convenience store operators, you’re always looking for new ways to drive traffic, increase basket size, and boost sales. What if I told you there’s a simple, fun, and highly effective way to do just that, using something you probably don’t even think about? It’s all about leveraging the power of national food holidays. As someone who’s spent years in this business, and even worked as a chef, I’ve seen firsthand how a little bit of strategic planning around these days can lead to a big payoff.

This week, from September 1st through the 7th, is packed with opportunities to engage with your customers and get them excited about what you have to offer. Let’s dive into what’s on the menu and how you can turn these holidays into c-store gold.

1. National Burnt Ends Day – September 7th

You might be thinking, burnt ends? Isn’t that something you’d only find at a BBQ joint? And you’d be right! But that’s exactly what makes this day an incredible opportunity. It’s your chance to offer something unique that sets you apart from the guy down the street. Tapping into that craveable, smoky flavor is a sure way to get customers talking and coming back for more.

What You Should Be Doing:

• Offer a Limited-Time Product: If you have a hot food program, whip up a special: burnt ends on a bun, a small side cup, or even as a topping on mac and cheese.
• Source Ready-to-Eat Items: Check with your suppliers for high-quality, pre-packaged burnt end snacks. They’re a fantastic, easy way to participate.
• Run a Promotion: Pair those smoky bites with a cold soda or a bag of chips for a tempting bundle deal.
• Market the Uniqueness: Use social media and eye-catching in-store signage to tell your customers, “Hey, we have this and nobody else does!”

2. National Cheese Pizza Day – September 5th

Who doesn’t love a slice of pizza? It’s a classic, a comfort food, and the ultimate crowd-pleaser. This holiday is a gift. It’s a no-brainer for any c-store with a foodservice program, and even for those that just sell frozen pies. When customers see you celebrating it, they’ll know you’re the place to go for a quick, delicious meal.

What You Should Be Doing:

• Offer a Special Price: Run a “dollar-off” or a “two for the price of one” promotion on your cheese pizza slices.
• Promote with Visuals: Use engaging photos on your digital displays and social media. Make that cheese pull look irresistible!
• Encourage Add-Ons: Suggest pairing a slice with a drink or a bag of chips to instantly increase that basket size.
• Stock Up: Make sure your frozen pizza section is fully stocked and clearly marked—don’t miss a single sale.

3. National Coffee Ice Cream Day – September 6th

Coffee and ice cream. Two of our best-selling categories coming together for one delicious holiday. This day is your chance to cater to both the morning coffee crowd and the afternoon treat seekers. It’s a low-cost, high-reward opportunity that adds a little excitement to your freezer aisle.

What You Should Be Doing:

• Feature the Product: Give coffee ice cream prime real estate in your freezer, maybe with a special sign or display.
• Create a Bundle: Offer a deal that combines a hot coffee with a scoop of coffee ice cream. This makes for a delicious affogato-style treat.
• Target All Dayparts: Promote it as a morning dessert, an afternoon snack, or an after-dinner indulgence.
• Use Cross-Merchandising: Place small containers of coffee ice cream right next to your coffee bar to encourage that impulse buy.

4. National Beer Lovers Day – September 7th

Falling on a Saturday, this one is a home run. Beer is a key category for most of us. A dedicated day to celebrate it is your chance to showcase your selection. Encourage customers to stock up for the weekend’s festivities. Get them to grab that six-pack from you instead of the grocery store.

What You Should Be Doing:

• Run a Mix-and-Match Special: Let customers build their own six-packs from a curated selection of craft and domestic beers.
• Highlight New Arrivals: Promote any new beer brands or seasonal brews you’ve recently added to your cooler.
• Cross-Promote with Snacks: Create a “Game Day” or “Weekend Party” display that pairs beer with chips, pretzels, and beef jerky.
• Use Engaging Signage: Place signs near your beer cooler and at the front of the store to remind customers of the holiday.

5. National Salami Day – September 7th

National Salami Day shares the spotlight with Beer Lovers Day. It is another fantastic way to boost sales, particularly in your deli or packaged meat section. Salami is a great grab-and-go option that’s perfect for snacking or building a quick sandwich. This holiday is all about making it easy for your customers to find exactly what they’re looking for.

What You Should Be Doing:

• Offer a Deli Special: If you have a deli counter, offer a discount on sliced salami or a special “Italian Sub” made with salami.
• Create Snack Bundles: Pair pre-packaged salami sticks or slices with cheese and crackers for an easy grab-and-go option.
• Feature It Prominently: Give salami products a featured spot in your refrigerated section or on a dedicated endcap.
• Promote Versatility: Use social media to share ideas on how to use salami. Suggest ways such as a quick snack or as a sandwich ingredient.

The Bottom Line

See what I mean? By being proactive and innovative, you can turn a simple calendar event into a profitable business opportunity. These holidays are more than just a reason to celebrate. They offer a chance to build excitement, drive sales, and strengthen your connection with your customers. Now go out there and make it a week to remember!