Protecting the afternoon daypart

@McDonald’s just started rolling out @Red Bull nationwide through McCafé to chase afternoon traffic.

That matters to every one of us. Energy drinks aren’t a side category in our stores, they’re often the backbone of afternoon foot traffic and a meaningful chunk of inside sales. When a QSR giant moves into that space, it’s worth taking seriously, not panicking over.

Here’s the good news: we already have the advantage of speed, variety, and impulse placement that a drive-thru can’t match. A smart move right now is bundling energy drinks with high-margin snacks to give customers more reason to choose us over a McCafé run.

How is your store keeping afternoon traffic strong? Share what’s working, I’ll bet other operators reading this could use the idea.

@Restaurant Dive — https://www.restaurantdive.com/news/mcdonalds-expands-mccafe-drink-menu-energy-drinks/827531/